Shane W. Goodman is the sole owner of Big Green Umbrella Media Inc., acquiring the remaining stock from his business partner, Michael Gartner, in early 2015
Goodman has a variety of experiences in his publishing career with metro dailies, community dailies, weekly paid newspapers, free newspapers, shoppers, niche publications, city magazines, alternative newspapers, websites and commercial printing.
He began his professional career in the advertising department of The Des Moines Register in 1990 where he worked in advertising sales and sales management. Goodman received the coveted J.R. Hudson Award for his outstanding performances in the company in 1992. At 23, he was the youngest person to ever receive this honor. He left the Register in 1993 to launch a successful automotive photo publication for two local publishing icons, Gary Gerlach and Michael Gartner. The magazine was sold four years later to the Auto Trader company, which transformed into autotrader.com. Goodman then managed a group of 12 community newspapers and shopping guides for Gerlach and Gartner in central Iowa, including several papers he started. He continued in the same position with the Omaha World-Herald company after it purchased the operations. After a brief stint at Business Publications Corporation in Des Moines, Goodman rejoined Gerlach and Gartner, this time in southeast Nebraska as the manager of a commercial printing operation and the publisher of a small daily and four weeklies. He continued in this role for five years until the companies were sold to Gatehouse Media. During that time, Goodman also helped the company to acquire publishing operations in Des Moines, Iowa, as well as Ripley and Ravenswood, West Virginia.
Goodman is a native of Algona, Iowa, and holds degrees from Waldorf College in Forest City and Buena Vista College in Storm Lake. He has been married since 1995 to Jolene (Porath) Goodman, and they have three children: Sara, Samantha and Abigail.
The Goodmans reside in Johnston.