Our mission is to publish locally owned newspapers and magazines that we are proud of, that meet the needs of our readers and advertisers, and that provide a return on shareholder investments that will allow for continued growth.
Our vision is to be a rapidly growing publishing company with talented people, innovative products, exceptional delivery systems and outstanding customer service.
Our values are based on the highest standards of loyalty, hard work and talent. We insist on high levels of communication, integrity, honesty, teamwork and fun with a commitment to each other, our families and the communities we serve.
History of Big Green Umbrella Media
Big Green Umbrella Media began as Greater Des Moines Publishing Co. (GDMPC), an Iowa corporation formed in February of 2003 with the purchase of Pointblank Media, which included the weekly alternative newspaper Pointblank and the dining guide Relish. The company was a wholly-owned subsidiary of New West Newspapers Inc., whose primary owners were Gary G. Gerlach and Michael G. Gartner. Shane W. Goodman served as the president of GDMPC.
The company was operated out of a small office in a shopping center on Fleur Drive on the south side of Des Moines with a staff of eight people. Pointblank had a weekly distribution of 24,000 copies in 600 locations throughout central Iowa. Relish was inserted inside of Pointblank twice per year. The newspaper’s direct competition was Cityview, an established weekly alternative newspaper.
In April of 2004, a new company was formed that merged GDMPC with an acquisition of Cityview from Business Publications Corporation. The company was named Big Green Umbrella Media Inc. (BGUM) and had its flagship newspaper of Cityview with combined editorial content from Pointblank and Cityview. The new publication had a weekly distribution of nearly 30,000 copies to 70,000 readers from 850 locations, reaching nearly one in three adults in Des Moines each week.